Independent pizza restaurant
Problem: Direct orders lost to marketplace convenience.
Suggested change: Branded ordering page plus Google Business Profile preferred link.
Goal to measure: Increase direct-order share.
Restaurant direct ordering: illustrative examples
Illustrative scenarios for planning direct ordering. These examples describe possible workflows and goals; they are not verified customer results.
Illustrative scenarios at a glance
Thai takeaway
Problem: High marketplace commission on repeat customers.
Suggested change: Packaging inserts and loyalty for direct orders.
Goal to measure: Increase the direct share of delivery sales.
Multi-site grill brand
Problem: Inconsistent direct ordering across locations.
Suggested change: Central menu with per-location pricing.
Goal to measure: Increase direct online sales across locations.
Illustrative example: independent pizza restaurant
Problem: Visible on marketplaces but repeat customers defaulted to the marketplace app, paying commission on orders that could have come direct.
Suggested change: Launch a branded ordering page and link it as the preferred ordering URL in Google Business Profile.
Goal to measure: Track whether direct-order share increases while total order volume is maintained.
Illustrative example: Thai takeaway
Problem: High proportion of orders via marketplaces, including repeat customers.
Suggested change: QR-code inserts in every delivery bag and a loyalty incentive. Enter phone orders into the same queue as online orders.
Goal to measure: Track the direct share of combined delivery sales over a defined period.
Illustrative example: multi-site grill brand
Problem: Each location handled direct ordering differently; menu pricing was inconsistent.
Suggested change: Central menu with per-location pricing and delivery-zone overrides.
Goal to measure: Compare direct online sales by location before and after launch, using the same measurement window.
About these examples: The scenarios are illustrative. No named customer, measured uplift or verified outcome is claimed. Assess results using dated order reports and comparable before-and-after periods.