The state of direct restaurant ordering (2026 data)
UK marketplace commission rates, order-cost comparisons and the economics of direct ordering — indicative, dated and free to cite.
UK marketplace commission rates, 2026
| Platform | Self-delivery commission | Delivered commission |
|---|---|---|
| Just Eat | ~14% | ~25-35% |
| Deliveroo | ~14% | ~28% standard, ~33% exclusive |
| Uber Eats | ~13% | ~30% |
Direct vs marketplace: an illustrative comparison
Consider a £30 order. This compares a marketplace delivered-order commission example with a direct order fulfilled by the restaurant. Delivery costs and other charges must be added before comparing profit:
| Cost | Marketplace (30% delivered) | Direct (0% commission) |
|---|---|---|
| Order value | £30.00 | £30.00 |
| Marketplace commission | −£9.00 | £0.00 |
| Payment processing | Not applicable | −£0.67 (1.4% + 25p) |
| Receipts before delivery and other costs | ~£21.00 | ~£29.33 |
The difference on a single order is around £8.33. Over 100 such orders per month, the difference is around £833. This is why direct ordering matters most on repeat delivery orders, where the restaurant already has a relationship with the customer.
What this means for restaurants
- Marketplaces still matter for discovery. Most restaurants use them to acquire new customers who do not yet know the brand.
- Direct ordering matters for retention. Repeat customers who order direct avoid commission entirely.
- The shift is gradual. Restaurants that succeed at direct ordering run both channels and move repeat customers across over time.
How to cite this page
Suggested citation: “State of Direct Restaurant Ordering (2026), Food-Ordering.com, https://www.food-ordering.com/information/state-of-direct-restaurant-ordering.html”. You may reuse the tables with attribution.