Online ordering system for dark kitchens and delivery-only brands
One kitchen, many brands — each with its own menu, delivery zones and customer relationship, all flowing into the same kitchen operation.
What makes dark kitchens different
- Multi-brand from one kitchen — two or three delivery-only brands with different menus and branding.
- Delivery-only economics — commission on delivery orders is the dominant margin risk.
- Marketplace dependency — many dark kitchens start on marketplaces and need a direct channel to reduce commission on repeats.
- No customer-facing premises — discovery depends on the ordering page and marketplaces, not footfall.
Multi-brand configuration
Each brand can have its own ordering URL, branding, menu and delivery zones. The kitchen routes all brands to a shared printer setup, with brand indicated on the ticket.
Direct + marketplace in one queue
Marketplace orders can be integrated via middleware so they arrive in the same kitchen queue as direct orders.
The commercial case
UK marketplace commission of 13–35% depending on delivery model and platform makes direct ordering particularly valuable for delivery-only brands. Commission data here.
Related
Frequently asked questions
Can one kitchen run multiple brands?
Yes. Multiple branded ordering pages can share a single kitchen and printer setup, with each brand having its own menu, branding and delivery zones.
Does the system integrate with delivery marketplaces?
Yes, through integration with marketplace middleware where required. Direct and marketplace orders can both flow into the same kitchen queue.
How are delivery zones handled?
Delivery zones are configured per brand, with fees and minimums. A dark kitchen running three brands can have three different delivery zones.