What CallerID telephone ordering does
When a customer calls your takeaway or restaurant, the CallerID module detects the incoming phone number and instantly matches it against your customer database. If the caller has ordered before, their full record appears on screen immediately — name, delivery address, order history, and any notes. Staff can confirm the order with the customer without re-typing a single character.
For new callers, a new customer record is created during the call and stored automatically for their next order.
How the call handling works
Incoming number triggers a database lookup. Returning customer details populate the order screen before staff answer.
"Is that still [name] at [address]?" — a 5-second confirmation, no manual entry needed.
Items are selected from the same menu as the online ordering system. Modifications, extras, and instructions added as the customer speaks.
Order routes to the kitchen printer or KDS screen — identical to an online order. Staff confirm estimated time with the customer.
Any changes to address or preferences are saved. The call is logged in the customer's history for future orders.
Compatible CallerID hardware
USB CallerID device. Plug-and-play on Windows. One of the most widely used CallerID adapters in UK takeaway businesses.
USB modem with CallerID capability. Also supports fax if required. Widely available and reliable in commercial use.
Food-Ordering.com supports the CallerID standard, meaning any compatible modem or USB CallerID device that passes caller number data to Windows will work with the system.
Why telephone ordering still matters
Despite the growth of online ordering, telephone orders remain significant for many UK takeaways. The customers who prefer to call are often:
- Older regulars who have called the same number for years
- Customers who want to ask about the menu or customise a dish beyond what the online ordering form allows
- First-time local customers who found the number on a leaflet or Google listing
- Customers in areas with unreliable mobile data connections
Without CallerID, handling these calls means manually typing the customer's name, address, and order — which takes 2–3 minutes per call and is prone to address errors. With CallerID, a returning customer's order can be taken and confirmed in under 60 seconds.
Frequently asked questions
What hardware is needed?
Artech AD102, US Robotics USR805637, or any modem with CallerID support. USB connection to the Windows machine running Food-Ordering.com. No proprietary hardware required.
What customer information appears automatically?
Name, delivery address, full order history, and any saved notes. For new callers, a blank record is created and saved during the call.
Does CallerID ordering use the same kitchen system as online orders?
Yes. Telephone orders route to the same kitchen printers and KDS screens as online orders. No separate workflow for phone orders.
Is telephone ordering still worth supporting?
For most takeaways, yes. Regulars and older customers often prefer to call. CallerID makes telephone order handling almost as fast as online ordering by eliminating manual data entry.
CallerID included in the full platform licence
The telephone ordering module is included in the Food-Ordering.com full platform licence (£3,500) or available as a standalone add-on (+£150) to the online-only licence. No monthly fee. No per-call charge.
Get a licence Book a demoRelated guides
Indian Takeaway Ordering · Chinese Takeaway Ordering · Pricing Guide